HÂUTE BIJOUX BY PRIANCA

Hâute Bijoux by Prianca pronounced as 'Aut' 'Beejoo' By Prianca is a French name , meaning Trendy Trinkets ... For many years Prianca nurtured a dream : to make a brand which is unique, is different from the rest of the jewelry segment , which defines a whole new statement of wearing jewelry to the woman of Digital world. So her journey began in quest of finding what is the gap in the market. Prianca being a spiritually woven designer, believes in how the universe is intertwined with the aesthetics of design present in our daily life. She learnt all this in an arduous way, a graduate from NIFT ( National Institute Of Fashion Technology, India, prestigious design college), she became a Fashion and Lifestyle Accessories a.k.a , a sort after Jewelry Designer. She then acquired hands on experience by getting an opportunity to work with eminent Brands like Tanishq pvt. Ltd Amrapali Jewels Jaipur, SEEPZ Mumbai. She designed an eclectic , extraordinary theme based-collection of jewellery for Wills Lifestyle Fashion Week ‘2009. In some time things were turning more exciting for her as life took her to this beautiful city of London where she went for her Masters. She studied,MSc. International Fashion Marketing from GCU (Glasgow Caledonian University), Liverpool street, London. She acquired the degree with flying colours and explored the country thoroughly. Living in serene Royal Borough of Greenwich,London. She travelled to the highlands of Scotland and added loads of ideas to her wonderful journey of gaining International knowledge - learning design, conceptualising on fashion accessories, making campaigns for brands like Urban Outfitters, she would put up pop-up shops at famous locations of London. Therein, meeting people of myriad nationalities, cultures, their genuine smiles used to fill Prianca with passion to sell, curate as well as create a collection that is readily saleable. She was undaunted in her tireless quest for continual innovation and inspiration, which in turn motivated her to attend one of the World’s best Fashion and Jewellery Shows- like International Jewellery Show London, London Fashion Week, Pure London, London Garment Expo, British designer’s Association Shows. Prianca always had a knack of exploring, travelling to various new places in Europe and especially Paris- the city of romance and art. She would spend hours admiring the art in ‘Musee de Louvre’, the street artists, crafts. The spellbinding vibe of the city full of gleaming spirit towards passion for 'design, romance, celebration of explicitness, freedom of experimenting who one is’ awed her.The colourful quirkiness of multi-diverse ethnicities, their sense of style to look-different drove her to conceptualise on ‘Haute Bijoux By Prianca’. The brand is woven with passion to epitomise love and romance of life and to celebrate compassion towards every being. The idea is to adorn every kind of person, away from the conventional lines of ‘Beauty’ , especially in a Jewellery industry. Our Brand would like to embrace every sect of society , from white to black, disabled to abled, straight to gay ,all the diverse ethnicities. It will strive to design, curate best of the international designs mostly in pure 92.5 silver jewellery(Sustainable metal which is skin friendly and environment friendly). We would like to help the differently abled humans to be able to admire this beautiful life, we would like to bring ‘SMILE’ on each and every face who buys jewellery from us. So, please buy from us and help us create difference in uplifting all the taboos from our society of physical appearance, mentality and social norms.